Aradia's Story · Est. 2003

Where Did
We Start?

For entrepreneurs Christine Boyer and Tracy Gray, being told "no" was just the beginning.

Summer 2003

It Started With "No".

Aradia Fitness began the summer of 2003, when two friends decided they wanted to learn how to pole dance — and discovered there were no "pole dancing as fitness" classes anywhere.

Friends thought they were crazy, but Christine and Tracy knew this would benefit people in many ways. They ordered a pole, watched exotic dancers, and practiced every day.

Christine, a Pilates and yoga instructor, found this to be a superior full-body workout and immediately became addicted. Tracy, who had stopped going to the gym because of boredom, quickly lost three dress sizes with her new-found fitness passion.

They put the challenging pole moves into easy-to-learn steps, incorporated sensual movement, dance, Pilates, yoga, and stretching, and developed a safe and effective program. This program is now the foundation for every Aradia class.

December 2003 · February 2004

A National
Fitness Revolution.

Fit, empowered, and confident, Tracy and Christine knew women everywhere would benefit from the physical and emotional rewards of the Aradia Fitness System. They officially launched pole dancing parties in December 2003 and Aradia Fitness classes in February 2004.

Classes sold out as soon as they were announced. Within eight months, both founders were able to quit their day jobs and work on Aradia full-time — taking the lead on a national fitness revolution.

Largest Pole Fitness Franchise — Worldwide Locations Across North America Thousands of Students Taught
Two Decades of Milestones

The Timeline.

From the very first pole in a basement to studios across two countries.

2003
The Creation of Aradia Fitness Founded by Tracy Gray and Christine Boyer.
2004
First Canadian Studio Vancouver, British Columbia — the original Aradia studio opens its doors.
2005
Alberta Arrives First studio in Alberta opens in Edmonton. Aradia Fitness begins franchising.
2006
Crossing Borders First U.S. studio opens in Cary, NC. First Ontario studio opens in Toronto.
2007
New Canadian Leadership Krystal Wall becomes the Franchisor for Aradia Fitness Canada.
2008
Aradia Goes On-Demand Aradia Fitness exercise videos available to rent via VOD in Canada.
2009
First Hotel Partnership Hard Rock Hotel, Las Vegas, NV — the first Aradia hotel partnership.
2010
Saskatchewan Joins In First Saskatchewan studio opens in Regina.
2012
Eastern U.S. Expansion First studio opens in Virginia, USA.
2013
10th Anniversary A decade of building strong, fit, confident communities.
2014
U.S. Leadership Dakota Fox becomes the head of Aradia Fitness USA.
2015
First North American Retreat The first Aradia Fitness Annual North American Retreat brings the community together.
2016
POWERED BY Launches The POWERED BY program is implemented across Aradia Fitness.
2017
First Licensee First licensee joins Aradia Fitness Canada.
2018
15th Anniversary Fifteen years strong — and still growing.
2020
Aradia Goes Online Aradia Fitness launches an online fitness platform — keeping the community moving through anything.
And Today

Still Making Waves.

The Aradia Fitness System is now changing lives all over the fitness world. Since introducing this fun, entertaining form of fitness to the masses, we've opened locations across North America and taught thousands of people. Our instructors are trained by our Corporate Trainers — specialists in safety instruction and well-researched curriculum — and every class is designed to be fun, safe, and progressive.

Aradia Fitness continues to expand throughout North America — and we can't wait to see where the next chapter takes us.